Vantage Partners News

EmSense the Leader in Quantitative Neurometrics

Tue, 29 Jun 2010 00:00:00 +0000

SAN FRANCISCO, CA--Two years ago Martin Lindstrom published Buyology, which heralded the largest neuroscience marketing database in the world. The Buyology database, of approximately 2,100 respondents, was collected over a three-year period.

Since then, EmSense's (www.EmSense.com) proprietary technology advancements have made direct brain activity measurement easier and scalable, enabling sample sizes of 2,100 to be collected in a single week.

The EmSense neuromarketing database, now the world's largest, recently exceeded the 50,000 respondent milestone. These respondents draw from over 10 countries, including India and China. EmSense also collected eye-tracking data from 12,000 respondents, while 3,000 more were studied in actual retail environments as they completed typical shopping journeys.

"The key advantage of a large database is that it provides rich norms, the element market researchers most desire. EmSense uses this data to provide norms on various types of engagements across 80+ client companies," said Keith Winter, EmSense CEO.

"With a massive and growing global neurometric database, EmSense is in the position to assess patterns and trends in consumer behavior and model relationships between emotion and purchase based on real shoppers, in real stores, making real purchase decisions," said Elissa Moses, EmSense chief analytics officer. "Moreover, our normative guidelines on advertising and packaging performance enable marketers to set performance goals on 'Engagement and Emotion' indicators never before possible."

The EmSense neuromarketing database continues to grow rapidly as the company expands globally though direct client and partner engagements. EmSense field and market research partners operate in 100 countries, providing the leading global testing platform with local market expertise.

Socialtext Hires SaaS Veteran Brian Bailard as Vice President of Sales

Thu, 24 Jun 2010 00:00:00 +0000

Socialtext today announced the addition of Brian Bailard as the company's new Vice President of Sales. Bailard brings more than 20 years of experience in sales leadership and executive management at firms focused on cloud computing, software as a service (SaaS) and online marketing. Bailard will lead Socialtext's global sales team responsible for all of Socialtext's products and offerings. He will report directly to Eugene Lee, Socialtext's CEO.

"As the leading cloud and SaaS-based provider of enterprise social software, Socialtext firmly believes in a business model that aligns our success with that of our customers," says Eugene Lee, Socialtext's CEO. "Brian is a great fit for Socialtext's leadership and sales team because he passionately shares that philosophy, which we believe will benefit both our current and future customers."

Prior to Socialtext, Bailard served as senior vice president of global sales at Lyris, a leading SaaS-based online marketing software firm. During his tenure at Lyris, Bailard closed the largest deal in company history, enjoyed several record-setting months in booked revenue, expanded the international business, and grew the core Lyris HQ product business significantly despite the recession. Before Lyris, Bailard held senior leadership positions at several SaaS growth companies, both private and public: BDNA Corporation, ThomsonReuters, Advent Software and Quovera where his sales teams generated $20-80 million in annual revenue.

"Enterprise social software will be as transformative to corporate productivity and communication as email and mobile phones were a generation before," Bailard says. "Socialtext, with its leading SaaS and cloud-based solution and passion for customer success, helps companies realize that vision. I'm looking forward to leading a team that remains focused on selling enterprise social solutions that generate tangible business value for every customer we serve."

Mint.com Veteran Joins Mindflash.com as President and CEO

Tue, 11 May 2010 00:00:00 +0000

Mint.com Veteran Joins Mindflash.com as President and CEO

May 11, 2010 -- Mindflash.com, in its mission to provide the best online training software for small businesses, today announced that it has appointed Donna Wells as its new president and CEO. Wells previously served as CMO of Mint.com, the leading online personal finance service, and was responsible for driving the company's growth to 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million. Mindflash.com also launched today into private beta, and interested parties can apply to take part at http://www.mindflash.com.

"We are thrilled to have Donna join us," said Tim Bliss, Partner at IGSB, the lead investors in Mindflash.com. "With the private beta launch of our new online training service, it's the right time to add a proven leader that has successfully managed high-growth businesses and innovative business models. Donna's breadth of experience and passion for the consumer make her the right person to lead Mindflash.com."

Mindflash.com is on a mission to create the best online training software for small businesses. Mindflash.com investors include the Investment Group of Santa Barbara (IGSB), a private company with an exceptional track record of successful investments including The Learning Company, Advent Software, AppFolio, and GlobalEnglish. The company is based in Santa Barbara, Calif., with an office opening soon in Palo Alto, Calif.

Steve O’Deegan joins Vantage Partners as Managing Director

Tue, 11 May 2010 00:00:00 +0000

Steve brings over fifteen years of experience in retained executive search, servicing a broad range of industry segments that includes Enterprise/ Infrastructure Software, Consumer (Electronics and Internet), Networking, Wireless and Semiconductor.

Before joining Vantage Partners, Steve served as VP Sales and Marketing for startup FastPencil, a Web 2.0/online book publisher. Previously, Steve was one of the highest producing Principal’s in Howard Fischer’s (HFA) Silicon Valley office before being recruited to the Laurel Group as Managing Partner to expand the firm’s Silicon Valley practice. An earlier career in search included a Partner role with Austin McGregor and the founding of Celerity.

GigaOM Adds AllBusiness.com, MarketWatch Vet Silmore As SVP, Product & Marketing

Tue, 26 Jan 2010 00:00:00 +0000

The GigaOM Network is increasing its focus on paid content with the addition of Dan Silmore as SVP of product and marketing. Silmore was VP of marketing for AllBusiness.com, staying after the acquisition by Dun & Bradstreet*. Silmore helped create D&B (NYSE: DNB) Digital, which combined AllBusiness and Hoovers.com. Before that, he was VP of marketing for CBS (NYSE: CBS) MarketWatch, serving briefly as general manager after the acquisition by Dow Jones (NYSE: NWS). At GigaOM, he’ll report to CEO Paul Walborsky, and will be responsible for marketing, product development and product management.

GigaOM expects Silmore’s experience in marketing business-oriented subscription products and ad-supported sites to help with its own push into subscription content. The San Francisco-based company added a $79 annual GigaOM Pro subscription last year.

Virtual Goods Start Bringing Real Paydays

Fri, 06 Nov 2009 00:00:00 +0000

Joel Page for The New York Times

By CLAIRE CAIN MILLER and BRAD STONE

Published: November 6, 2009

SAN FRANCISCO — Silicon Valley may have discovered the perfect business: charging real money for products that do not exist.

Sara Merrill of Parsonfield, Me., with her cat, Demon Baby, bought for the game Pet Society.

These so-called virtual goods, like a $1 illustration of a Champagne bottle on Facebook or the $2.50 Halloween costume in the online game Sorority Life, are no more than a collection of pixels on a Web page.

But it is quickly becoming commonplace for people to spend a few dollars on them to get ahead in an online game or to give a friend a gift on a social network.

Analysts estimate that virtual goods could bring in a billion dollars in the United States and around $5 billion worldwide this year — all for things that, aside from perhaps a few hours of work by an artist and a programmer, cost nothing to produce.

“It’s a fantastic business,” said Jeremy Liew of Lightspeed Venture Partners, a venture capital firm that has invested $10 million in several virtual goods companies. “Because it’s digital, the marginal cost for every one you sell is zero, so you have 100 percent margins.”

The companies that create and sell virtual goods, including Zynga, Playfish and Playdom, three online gaming start-ups in the San Francisco area, say they are recording significant revenue and profits, which have been elusive for many Web companies.

Virtual goods have been popular in Asia for years. In the United States though, only ardent video game fans spent money on them, mostly for swords and spells in virtual fantasy realms. That is rapidly changing, driven by the popularity of widely appealing games for social networks like Facebook and mobile phones like the iPhone.

“The people playing these games on social networks don’t define themselves as gamers — they are just killing time, having fun,” Mr. Liew said.

In Restaurant City, a game by Playfish on Facebook, 18 million active users manage their own cafe and stock it with virtual casseroles and cakes. In Zynga’s game FarmVille, 62 million agrarian dreamers cultivate a farm, plant squash seeds and harvest their crops with tractors.

These games and many others have casual gamers reaching for their wallets, along with a few rationalizations, as they make the peculiar purchase of pixels on a computer screen.

“It’s an experience, like going to the movies. That’s how I describe it,” said Sara Merrill of Parsonfield, Me., who plays Pet Society on Facebook with her two young sons five times a week.

Recently, the family used a credit card to buy $20 worth of the game’s currency, then bought items like a haunted mirror and a potion that helped their pet, Demon Baby, grow bat wings. “It’s still cheaper than taking the kids to Target where they will ask for a toy,” she said.

or outsiders, the selling of virtual goods — items with no actual value in the real world — might seem the very definition of a swindle.

But often, strong — and somewhat rational — motives are at work. Users of social networks can buy one another gifts, like images of flowers and birthday cakes, typically for a dollar each. Facebook recently expanded its gift store to allow other companies to list their virtual wares, like greeting cards.

“It’s not about the good itself, it’s about the underlying human emotion or desire,” said Moshe Koyfman, a principal at Spark Capital, which has invested in two virtual-goods start-ups. “The recipient knows the person took time, picked something meaningful and spent money on it.”

Most of the momentum in the virtual goods market comes not from gifts but from social games, where people buy items to improve their performance in the game or just to build up a collection that will impress friends.

Unlike traditional games, social games are generally free, and the vast majority of players never spend any money. In Zynga’s games, less than 3 percent of players pay for something, said Mark Pincus, the chief executive of the company.

Players can also earn virtual currency by signing up for subscription services or installing pop-up advertising software. But some social gaming companies have cut back on such offers after criticism that they were misleading and in some cases defrauding players.

Zynga says direct purchases of virtual currency and goods will account for most of its more than $100 million in revenue this year, and that the company is profitable.

Game creators talk openly about their strategies to make people pay for virtual goods: get them addicted, then steer them to purchases that speed up the pace of the game and help them succeed. In FarmVille, for example, the tractors’ gasoline tanks replenish themselves slowly over the course of a day. Instead of waiting, players can pay to buy gas — something that might be considered cheating in more traditional games.

“You put intentional friction in, and a small number of people who value their time and want to play at a faster pace can spend money,” Mr. Pincus said.

Players of the games have competitive reasons to buy, too. Wendy Pickering of Columbus, Ohio, plays Sorority Life, a game in which players create and dress groups of co-eds, and then, rather violently, pit them against one another until the most glamorous house wins. She discovered very quickly, she said, that she would be trounced in every showdown if she didn’t have enough fashionable items.

Ms. Pickering has paid more than $30 in the last few months to buy the game’s virtual currency, called Brownie Points, which she has used on items like the Miss America tiara and hair, and the Cinco de Mayo party outfit, which included a sombrero.

“That is about as much as I’d be willing to pay for a game off the shelf in a store,” she said.

Some game fans claim that in some cases, virtual goods can be better than the real thing. Jamie Kwong, a 13-year-old in Altadena, Calif., spends hours a week on a “paper doll” site called Stardoll, buying dresses and handbags. She created Juillet606, with brown eyes and hair to match her own. Unlike the actual paper dolls she used to play with, the tabs do not rip off.

“With Stardoll it all stays on there, my brother can’t get on it, and everything is good,” she said.

EmSense Raises $9 Million Series C Round of Financing

Tue, 03 Nov 2009 00:00:00 +0000

SAN FRANCISCO, Nov. 3 /PRNewswire/ -- EmSense Corporation, the company that created the first scalable physiological and brainwave measurement technology, today announced the completion of a $9 Million Series C round of funding, led by an investment from Technology Partners with existing investor the Foundry Group also participating. This funding will allow EmSense to continue its global expansion in support of its many market research partners. The funds will also enable the company to develop a large bio-sensory in-home panel - the first of its kind.

"We believe that neuromarketing is now mainstream and is poised for explosive growth. Over the past year we conducted extensive diligence on the neuromarketing space and chose EmSense based on their highly-scalable business model, numerous clients, and key market research partners," said Roger Quy, general partner with Technology Partners.

"We are especially pleased to welcome Technology Partners as well-respected investors and valued partners as EmSense enters a period of very rapid growth. Roger Quy may be one of the only venture capitalists with a PhD in neuroscience and a research background in neurotechnology; and, as such, is particularly well suited to advise our company. This is yet another endorsement of our science, technology, and business model," said Keith Winter, president & CEO of EmSense. "We are also very happy to have Foundry Group's continued support in this round."

"Foundry Group is very excited to complete a follow-on investment in what we see as the dominant player in the rapidly expanding neuromarketing industry. Furthermore, EmSense represents a key company in our human-computer interaction investment theme, which focuses on the ongoing evolution in the way humans interact with their computing devices - well beyond the keyboard and mouse, " said Ryan McIntyre, managing director at Foundry Group and EmSense board member.

About EmSense

EmSense is a leading-edge neuroscience company that applies advances in EEG and other neurometrics to provide clients with deep and reliable understanding of consumers' emotional and cognitive engagement with marketing stimuli. The company's quantitative metrics deliver breakthrough insights that facilitate the creation and optimization of advertising, packaging, media content, online marketing, and both the live in-store and virtual store shopping experiences. EmSense provides expertise and advancements in emotion tracking, cognitive neuroscience, analytics, and market research through their proprietary EmGear(TM), the first ever dry, wireless, scalable, non-invasive EEG neuroscience technology. EmSense is headquartered in San Francisco. To learn more about EmSense's technology solutions and consulting services, visit www.emsense.com.

Watercooler Inc. Announces $5.5 Million Series B Funding Led by Strategic Corporate Investor Betfair

Mon, 26 Oct 2009 00:00:00 +0000

SAN FRANCISCO and MOUNTAIN VIEW, Calif., Oct. 26 /PRNewswire/ -- Betfair, the largest online betting community in the world, and Watercooler Inc., a leading developer of fan communities and social games with more than 26 million users, today announced the closing of a $5.5 million Series B funding round. Betfair led the round which included investment from existing investor Canaan Partners. Betfair's US president, Gerard Cunningham, joins the Watercooler board.

"Our investment is further proof that Betfair believes the fantasy sports market is a tremendous opportunity in the US and around the world," said Gerard Cunningham, president of Betfair US. "Watercooler's strong team and its proven ability to execute an innovative approach to social networking and sports, is extremely compelling as we continue to build Betfair's global portfolio of sports and social media offerings," said Cunningham.

Watercooler will use the round to fund further development of fantasy sports and social games on Facebook and other platforms. The company recently launched FanSection Fantasy Football 2009, a commissioner-style fantasy football game available on Facebook. Earlier this year Watercooler's 2009 Bracket Challenge application was the largest college basketball tournament game on Facebook with over 1.7 million active users, easily surpassing all other bracket games combined. The company's Series A financing was led by Canaan Partners of Menlo Park, CA.

"At Watercooler, we've already achieved fantastic momentum in the social gaming space on Facebook, and we look forward to continuing along that path with the new investment from Betfair and Canaan," said Kevin Chou, CEO of Watercooler. "Betfair's innovative approach to sports and gaming, along with its strong international presence, made the company a perfect fit as we continue to build innovative social games."

Since launching in 2000, Betfair has grown into the world's largest, legal online gaming company with over 2.5 million registered customers in 140 countries. The company, which pioneered exchanged betting, generated almost $500 million in revenue in its 2009 fiscal year. Betfair now holds licenses in the U.S., U.K., Australia, Italy, Malta, Germany and Austria. In January 2009, Betfair acquired TVG, which included TVG.com, the largest, legal wagering business in the USA, and Television Games Network, the premier horseracing television channel, widely available across the country.

"There is a clear opportunity for Watercooler's fan communities and social games," said Maha Ibrahim, General Partner at Canaan Partners. "Since our initial investment, the company has rapidly expanded its worldwide users on top social platforms. We're excited to help Watercooler achieve even greater success and believe Betfair's industry experience and regulatory capabilities will help drive the expansion of Watercooler's product offerings."

About Betfair

Betfair is the world's biggest online betting community and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes more than 6 million transactions a day from its 2.5 million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and remains one of the only betting companies to win a Queen's Award for Enterprise, being recognized for Innovation in 2003 and most recently International Trade in 2008.

Betfair currently employs over 1,600 people, principally in Europe, USA and Australia. The company is a licensed betting operator in the UK, and holds licenses in the United States, Australia, Germany, Austria, Italy and Malta. Betfair acquired TVG for $50m in January 2009 and has announced plans to build its global social media development team in San Francisco, CA.

About Watercooler, Inc.

Watercooler is a leading developer of social games on Facebook and other social networks. The company was founded to connect millions of sports and TV fans through its extensive network of fan communities, and has extended that social product expertise to create innovative and engaging social games. Headquartered in Mountain View, California, Watercooler has raised Series A and Series B rounds of financing from Canaan Partners of Menlo Park, California and Betfair of London, UK. For more information, visit www.watercooler-inc.com.

RightNow pays $6m for HiveLive

Mon, 14 Sep 2009 00:00:00 +0000

Sep 14, 2009 -- On-demand CRM software vendor RightNow Technologies has acquired social platform provider HiveLive for approximately $6m.
It said the acquisition will enable it to combine its on-demand CRM application with HiveLive's platform for customer support, engagement and loyalty, and ideation. It will also add HiveLive's social channel to its multi-channel contact center offering.

Greg Gianforte, chief executive of RightNow, said: "With the addition of HiveLive, we meet all the customer experience needs of consumer-focused organizations today, with market-leading e-service capabilities, a robust contact center solution, and an innovative social platform."

Nokia Acquires “Microsocial Networking” Start-Up, Plum

Fri, 11 Sep 2009 00:00:00 +0000

Nokia has Acquired Plum

ESPOO, Finland and SAN FRANCISCO, September 11 /PRNewswire-FirstCall/–Nokia (NYSE: NOK) and Plum today announced that Nokia has acquired certain assets of Plum Ventures, Inc, a privately held company which employed approximately 10 people with main offices in Boston, Massachusetts. Plum will complement Nokia’s Social Location services

The acquired Plum assets will become part of Nokia’s Services unit.

Mark Mallardi Named SVP of Sales and Marketing at EmSense

Thu, 05 Mar 2009 00:00:00 +0000

SAN FRANCISCO, March 5 /PRNewswire/ -- EmSense Corporation, the company that created the first scalable physiological and brainwave measurement technology, today announced the appointment of Mark Mallardi as senior vice president of sales and marketing. Mallardi brings over 25 years of sales and marketing experience to his new role, in which he will report to EmSense CEO Keith Winter.

"Mark's understanding of market research, paired with his extensive consumer-focused sales and marketing experience, create a unique opportunity for EmSense to leverage existing customer relationships and expand into new market areas," said Keith Winter, CEO of EmSense. "I am pleased to welcome Mark to the EmSense team."

A veteran of Pepsico and Altria, Mallardi also spent nearly a decade consulting with Fortune 500 Consumer Packaged Goods (CPG) companies on behalf of Information Resources, Inc. (IRI), where he served as Senior Vice President of Client Service and Western Regional Manager. Mallardi began his market research career with SPAR Group.

"EmSense is uniquely positioned to deliver on the long-held promise of neuromarketing - to help understand why consumers act the way they do. The scalability, portability, ease of use, and sophistication of EmSense's neuromarketing solutions leave the company poised to make truly significant contributions to their clients' understanding of consumer behavior. I look forward to joining such an accomplished team of scientific and marketing professionals," said Mallardi.

In addition to his depth of experience in CPG, Mallardi also brings a great deal of expertise in the Hollywood, Toy & Game, and K-12 Educational markets, via his appointments as: Chief Marketing Officer for Scope Seven, Inc, a leading interactive design and media services provider to the Entertainment and Games industries; Vice President of Marketing for Educational Insights, a leading manufacturer of educational toys and games, Electronic Learning Aids (ELAs), and classroom resources; and Vice President of Marketing Communications for Classroom Connect, a leading publisher of Internet-based K-12 curriculum resources.

Mallardi received a Bachelor of Business Administration degree from Iona College in New Rochelle, NY.

About EmSense

EmSense is a leading-edge neuroscience company that applies advances in EEG and other neurometrics to provide clients with deep and reliable understanding of consumer emotions and cognitive engagement responses to marketing stimuli. The company's quantitative metrics reveal new insights for creating and optimizing advertising, concepts, packaging, products, media content, online marketing, and the in-store shopping experience. EmSense provides expertise and leading advancements in emotion tracking, cognitive neuroscience, analytics, and market research through their proprietary EmGear(TM), the first ever scalable, non-invasive EEG neuroscience technology. EmSense is headquartered San Francisco. To learn more about EmSense's technology solutions and consulting services, visit www.emsense.com.

CSG Openline Completes Acquisition of BlueRoads

Tue, 24 Feb 2009 00:00:00 +0000

REDMOND, Wash., Feb. 24 /PRNewswire/ -- CSG Openline today announced the completion of its acquisition of BlueRoads Corporation. The transaction was finalized on Wednesday, February 18th, 2009. As a result of the acquisition, CSG Openline will be operating the BlueRoads Partner Opportunity Management service and delivering the services BlueRoads' clients depend on to drive increased revenues through the reseller partner channel.

The combination of CSG Openline and BlueRoads creates one of the world's leading providers of sales and marketing solutions focused exclusively on large manufacturers of technology products and services that sell through the reseller channel. The acquisition brings together BlueRoads' industry leading software as a service platform and CSG Openline's sales and marketing capabilities delivered through its onshore and offshore call centers. The combined company will deliver an end to end solution for increasing reseller channel revenue and an enhanced ability to reduce the risk and uncertainty associated with investments in channel sales and marketing.

"In any economic climate, but particularly now, our clients must track sales and marketing spending and results in the reseller channel from campaigns, leads and opportunities through to revenue," said Jay C. Leon, chief executive officer of CSG Openline. "CSG Openline and BlueRoads are both leaders in delivering trackable return on sales and marketing investment and with the addition of BlueRoads our clients now have access to the best lead distribution and deal registration system in the industry."

The company is underway integrating operations, networks and client service teams to ensure a smooth transition and immediate value for both clients and partners. As part of the initial integration of its service offerings, CSG Openline today announced an expanded professional services capacity and lower professional services pricing giving CSG Openline and BlueRoads customers more paths to increased revenues as well as the ability to accomplish more within the confines of the current restricted budget environment.

"It is exciting that BlueRoads' Partner Opportunity Management service will now be offered as part of the CSG Openline suite," said Shinya Akamine, chief executive officer of BlueRoads. "BlueRoads is optimized for medium and large customers with the most complex channels and this is a segment in which CSG Openline has proven leadership."

Management and operations of the combined company includes key team members from both organizations. Jay C. Leon continues as chief executive officer and Charles Watson will remain as Vice President of BlueRoads' Sales and Marketing.

Komli Media Appoints Senior Yahoo! Executive to Leadership Team

Thu, 15 Jan 2009 00:00:00 +0000

Komli Media (www.komli.com), India’s leading digital advertising and technology company, today announced the appointment of Prashant Mehta to the role of Chief Operating Officer (COO). Mehta will be responsible for the strategic and operational leadership of Komli Media’s overall business operations including sales, product development, engineering, marketing and business development.

Mehta joins Komli Media after eight years at Yahoo! Inc., where he was most recently Vice President and Head of Monetization for Yahoo!’s Emerging Markets Group which included India, South East Asia, Latin America, Middle East and Eastern Europe. Based in Yahoo!’s regional headquarters in Singapore, Mehta led sales, business and publisher development, advertising products and platforms for one of the company’s fastest growing divisions.

During his tenure, he developed the overall vision and strategy for monetization and helped drive the acceleration and deployment of key initiatives such as Right Media, reseller networks, sales channel development and search marketing in the region. He was also a key member of Yahoo!’s global alliances team, driving Yahoo!’s strategic partnerships with AT&T Wireless, eBay, HSBC and JPMorgan Chase.

Prior to Yahoo!, Mehta held various roles at Lehman Brothers, JP Morgan Chase (formerly, Chemical Bank) and NatWest. He holds an MBA from the Wharton School and a BS from Rutgers University.

Amar Goel, Founder and Chief Executive Officer, Komli Media said, “I am very excited to have Prashant join our leadership team. Prashant has great experience, a passion for technology and a very strong record of success in building businesses and organizations. Komli Media will benefit immensely with his addition to our team.”

On taking up this new challenge, Prashant Mehta said, “The Indian online ad network space is evolving rapidly and with its rich targeting capabilities and scale, has tremendous growth potential. I am delighted to join Komli Media because of its incredible lineup of innovative products and technologies and the opportunity to lead and work with a very talented team.”

Suvir Sujan, Managing Director at Nexus India Capital and an investor in Komli added, “We are very excited about Komli’s potential and are thrilled to have Prashant join the leadership team. This is a major milestone as the company advances, and we expect Prashant’s strong experience and background across the digital advertising spectrum to help drive Komli’s future growth.”

About Komli Media

Komli Media is a digital advertising and technology company enabling marketers to reach and acquire their audiences and publishers to maximize their revenues. Komli Media powers India’s only ad network platform with solutions across lead acquisition, targeting, rich media and measurement. Headquartered in Mumbai, with an engineering centre in Pune, Komli Media is also located in Delhi (India) and New York (US). For more information log on to http://www.komli.com.

Komli Media’s lead generation product, LoanRaja (www.LoanRaja.com), is an exclusive destination for retail finance products. It’s an online exchange empowering consumers and lenders with convenience, choice and value. With close to a million qualified visitors every month & thousands of leads, LoanRaja.com is a reliable online source for regular supply of quality customer leads for Banks, Finance & Insurance Companies.